Michigan MarketMaker

Wednesday, May 17, 2017


Michigan MarketMaker provides opportunities for Michigan growers marketing directly to consumers.   Please see the information below.  I encourage you to make your growers aware of this opportunity, including the MAEAP recognition for verified participants.


Michigan MarketMaker Updates


For over six years, Michigan MarketMaker lead by the Michigan State University Product Center has featured MAEAP verified producers in its online searchable directory. Michigan MarketMaker is part of a larger national network of linked MarketMaker sites connecting farmers, producers and other food related businesses to potential markets. The Michigan MarketMaker site currently includes 560 farmers and grower profiles that can be searched by location, product and other characteristics. MAEAP members who also register on MarketMaker have a “badge” attached on their profile and their own separate directory listing that also explains the MAEAP program and its benefits.  http://mi.foodmarketmaker.com/catalog/affiliation/12

You are encouraged to take a few minutes to log in to Michigan MarketMaker and create profile so your farm can be featured in the directory. Michigan MarketMaker is a free service. By signing up and checking the box in your profile indicating you are a MAEAP verified farm, we can create an increased awareness that allows us to spread the word about verified operations across the state. In addition, market research shows that many consumers are interested in environmental stewardship and want to spend their money at those businesses.

A new feature that will be rolled out this summer is a “What’s in season?” app for smartphones. This will allow consumers to search for fresh local produce and see a map of where the produce is located.

Just go to Michigan MarketMaker http://mi.foodmarketmaker.com/ and click on the registration link in the upper right hand corner and create a profile for your operation. Once you have set up an account you can go in and make changes to your information any time that is convenient.

If you already have a profile in Michigan MarketMaker we strongly encourage you to log in and make sure all your information is current. If you have trouble accessing your account or have forgotten your password email contact@foodmarketmaker.com/

As a special incentive, those who create a new profile in MarketMaker by July 1 will be entered into a drawing to win a free registration to the Making It In Michigan Conference and Trade Show that will take place on November 7, 2017 at the Lansing Center.

For additional information contact Joanne Davidhizar, MSU Extension MarketMaker Coordinator at davidhiz@anr.msu.edu.


Joe Kelpinski

MAEAP Program Manager

Michigan Department of Agriculture and Rural Development

517-284-5608 Office

586-206-2862 Cell